Four simple phases: Project Evaluation, Concept Development, Concept Refinement, and Project Production.

Project Evaluation: Blueprint gathers information from the client, analyzes the material, investigates what design elements and trends support the project objective and produces a creative brief that summarizes the findings.

Concept Development: Blueprint uses the information gathered to generate distinct design directions and presents the concepts to the client.

Concept Refinement: The client selects a direction to pursue and provides feedback to Blueprint. After revisions are completed, the project is finalized and approved by the client.

Project Production: Blueprint oversees the production of the materials. The client receives deliverables.