In focus groups, the residents of Crest Hill continually communicated that they resonate most with themes of “community”. Blueprint created a mark with interconnected shapes that blend together … weaving the Crest Hill community into a city of neighbors.

Blueprint designed a logo for Team BrightSide, a pediatric cancer research non-profit. By incorporating Pegasus, a mythological winged-horse that comes to us when we’re greatest in need, we literally gave the organization its’ wings. Its uplifting force and energetic color palette is singular amongst other non-profit organizations.

The Florida Department of Citrus (“FDOC”), which represents grapefruit growers, wanted to educate consumers on the possible harmful interaction between grapefruit and specific prescription drugs. However, the FDOC was uncertain how consumers would interpret the information. Their fear was that consumers may avoid purchasing grapefruit and grapefruit juice. Blueprint was up to the challenge and developed materials full of sumptuous photography that offset the seriousness of the topic.

Recently, the American Medical Association (“AMA”) sought our services. AMA’s internal design department was looking for a fresh pair of conceptual eyes to design an advertisement. Within the week, we developed a series of advertisements that thrilled the in-house design team and the CEO. The design was featured in industry publications and healthcare websites.

After losing their son, John, to a difficult battle with brain cancer, his parents, Ed and Amy, made it their life mission to honor the life of John by eradicating brain tumors and improving the quality of life for young people diagnosed with cancer. Blueprint jumped at the chance to work with the organization. After Blueprint developed a website, press kit, marketing materials and signage, businesses, organizations, schools, hospitals and even Chicago’s mayor went gray in May.

Serafin & Associates celebrate the year’s successes at an annual Thanksgiving party. Serafin charged Blueprint with developing an invitation that delivered the information in a clever manner and would easily attract attention amongst numerous holiday greetings and announcements.

Clean Fuel Partners looked to gain more awareness for the renewable energy ecosystems they created, and asked Blueprint to develop an advertisement that would convey the importance of employing biomass energy as a sustainable alternative to other traditional sources to farmers and other biomass producers.

The Vision for Tomorrow Foundation is committed to funding and advocating for Aniridia and Albinism research. Aniridia, meaning “without iris”, and Albinism, the lack of pigmentation in skin, eyes and hair, are ocular genetic conditions that affect people at birth. The disorders share commonalities; however, visual portrayals of each look very different. Blueprint was charged with creating a new logo that joined the two under one cohesive brand.

After conducting a study examining boating’s impact on the United States economy, the National Marine Manufacturer’s Association asked Blueprint to help breathe life into the data that would be shared with industry influencers.