“Blueprint developed our logo, signage, labels and, marketing materials with an eye toward cohesive messaging. Our products pop off the shelves because our brand identity is unique and clear. We receive frequent, consistent compliments on our marketing because it truly separates our brand from the many competitors.” – Kate Coffey, Queen of the Twist

Look up “real estate” in the dictionary, and you’ll likely find an icon of a house flanked by the name of a company. The Baker Group, a go-to team of experienced brokers at Burlington Realty, is atypical. Blueprint created a distinctive logo that matched the group’s unparalleled ability to exceed at being client-centric.

Brooklyn Brittle is truly unlike other products and, of course, needed a logo that reflected that. We studied the target audience and after gaining a great understanding of the millennial’s mindset, we strategized. Now, when the box sits next to its competitors, it, too, is unlike anything else.

The Boutsikakis brothers established Village Batch, a handcrafted Greek goods company, in hopes of connecting U.S. consumers with the rich products from their family’s homeland. With a keen eye towards design, the brothers were determined to avoid stereotypical Greek pictorials and turned to Blueprint’s expertise in branding.

Kristen Mimlitz, Principal of Breathe To Balance, was in need of a logo to broaden the success of her practice. Blueprint developed a dynamic logo that portrayed Mimlitz as a creative, caring and empowering yoga instructor offering vibrant classes for both adults and children.

Blueprint worked closely with Pivot to develop a company name and branding strategy that reflected their take on photography. Equipped with a new company name, stellar logo and website, Pivot has solidified their role in the industry.

To position itself as an agency on the forefront of consumer marketing and communications measurement, it was essential that Matter More Media put forth a branding strategy that visually conveyed the company’s ability to understand how, at a pivotal time, technology develops and how those changes affect consumers’ behaviors.

We produced a trend report for Amgen, one of the world’s leading biotechnology companies, that transformed the complicated pharmaceutical hurdles into manageable data infused with colorful infographics. The client was so pleased with our work that they asked our studio to create a new iteration the following year.

The Florida Department of Citrus (“FDOC”), which represents grapefruit growers, wanted to educate consumers on the possible harmful interaction between grapefruit and specific prescription drugs. However, the FDOC was uncertain how consumers would interpret the information. Their fear was that consumers may avoid purchasing grapefruit and grapefruit juice. Blueprint was up to the challenge and developed materials full of sumptuous photography that offset the seriousness of the topic.

After losing their son, John, to a difficult battle with brain cancer, his parents, Ed and Amy, made it their life mission to honor the life of John by eradicating brain tumors and improving the quality of life for young people diagnosed with cancer. Blueprint jumped at the chance to work with the organization. After Blueprint developed a website, press kit, marketing materials and signage, businesses, organizations, schools, hospitals and even Chicago’s mayor went gray in May.

Clean Fuel Partners looked to gain more awareness for the renewable energy ecosystems they created, and asked Blueprint to develop an advertisement that would convey the importance of employing biomass energy as a sustainable alternative to other traditional sources to farmers and other biomass producers.

Blueprint was asked to update W.B. Olson signage for an upcoming conference. We rectified the designs by unifying and highlighting the firm’s work portfolio. The banners, initially content heavy with unused negative space, now integrated key messaging with dynamic photography – creating the attention sought.

The Vision for Tomorrow Foundation is committed to funding and advocating for Aniridia and Albinism research. Aniridia, meaning “without iris”, and Albinism, the lack of pigmentation in skin, eyes and hair, are ocular genetic conditions that affect people at birth. The disorders share commonalities; however, visual portrayals of each look very different. Blueprint was charged with creating a new logo that joined the two under one cohesive brand.

After years of being the solitary gym in the LaGrange area, Active Souls suddenly found itself competing with trendy fitness facilities in the suburb’s business district. Blueprint focused on the spirit of the company and its founder to differentiate the gym. The new logo embodied a wise, self-assured woman.

In an effort to energize Jerry Owen Strength + Conditioning’s client base, Blueprint helped design and launch a branding initiative that creates clarity and visually conveys the company’s principles and guiding values.

With a website introduction that states, “The baklava that changed the world.”, Sheekar Delights needed a website that would back such a declaration. Sheekar Delights turned to Blueprint to develop a solution. We re-photographed the company’s imagery to convey product excellence delivered with warmth. The new imagery was complemented by a clean, organically styled logo that spoke to the company’s heritage and personality.

Valentine Austriaco and Bueschel, P.C., an astute law practice focusing on corporations seeking minority or women-owned legal counsel, requested the assistance of Blueprint to help develop branding strategies that would define how the law firm is perceived – beginning with their logo.

Moment Health, a UnitedHealth Group business, was in need of marketing materials that fully explained the customized and expert-led mindfulness programs to individuals, teams and organizations. Blueprint developed a series of infographics, program identity, website imagery and additional materials that conveyed the benefits of mindfulness.

Blueprint created a logo for Palermo Law Group that adds personality and context to what could be an otherwise sedate and stuffy identity. The graceful open expanse of the monogram rests solidly supported by the weighty, classic typeface. The logo conveys the group’s ability to meld their ability to be both unfailingly curious and staunchly determined.

Eek!’s “palate changing” gourmet chutneys deserve branding as distinct as their flavor profiles and the owner, Emily Eckner. After learning of Eckner’s rich German background and the rationale behind the company’s name, Blueprint created a brand that married her sign language name, heritage and the taste of the complex, crisp flavors in a one-of-a-kind mark. Now Eek!’s brand and product can live uniquely together.

With a harbor full of companies offering opportunities to enjoy Lake Michigan, dynamic brand initiatives are a must. Chicago Sailing asked me to develop a series of brochures that would intrigue tourists and local natives. Then, wanting maintain a cohesive brand story, I was asked to overhaul the company’s business stationery, signage and additional collateral.