We rebranded and repositioned Montana Fish Company as an upscale, sustainable sashimi and sushi restaurant located in downtown Bozeman, Montana. The rebranding allows an opportunity for the restaurant to introduce itself to new and existing customers and reinforce the their commitment to providing superior food and service to its clientele.

“Blueprint developed our logo, signage, labels and, marketing materials with an eye toward cohesive messaging. Our products pop off the shelves because our brand identity is unique and clear. We receive frequent, consistent compliments on our marketing because it truly separates our brand from the many competitors.” – Kate Coffey, Queen of the Twist

The CES logo visually conveys a sense of unity and collaboration. It unites the company's associates across North America. To date, along with the logo, Blueprint has spearheaded the company’s branding from top to bottom.

The Boutsikakis brothers established Village Batch, a handcrafted Greek goods company, in hopes of connecting U.S. consumers with the rich products from their family’s homeland. With a keen eye towards design, the brothers were determined to avoid stereotypical Greek pictorials and turned to Blueprint’s expertise in branding.

The Florida Department of Citrus (“FDOC”), which represents grapefruit growers, wanted to educate consumers on the possible harmful interaction between grapefruit and specific prescription drugs. However, the FDOC was uncertain how consumers would interpret the information. Their fear was that consumers may avoid purchasing grapefruit and grapefruit juice. Blueprint was up to the challenge and developed materials full of sumptuous photography that offset the seriousness of the topic.

Blueprint was asked to update W.B. Olson signage for an upcoming conference. We rectified the designs by unifying and highlighting the firm’s work portfolio. The banners, initially content heavy with unused negative space, now integrated key messaging with dynamic photography – creating the attention sought.

Blueprint created environmental signage for RUMI Spice to convey and persuade the culinary industry and its’ consumers that non-profit is the obvious choice due to its empathic mission, hopeful spirit and superlative product.

In an effort to energize Jerry Owen Strength + Conditioning’s client base, Blueprint helped design and launch a branding initiative that creates clarity and visually conveys the company’s principles and guiding values.

After conducting a study examining boating’s impact on the United States economy, the National Marine Manufacturer’s Association asked Blueprint to help breathe life into the data that would be shared with industry influencers.

With a website introduction that states, “The baklava that changed the world.”, Sheekar Delights needed a website that would back such a declaration. Sheekar Delights turned to Blueprint to develop a solution. We re-photographed the company’s imagery to convey product excellence delivered with warmth. The new imagery was complemented by a clean, organically styled logo that spoke to the company’s heritage and personality.

Valentine Austriaco and Bueschel, P.C., an astute law practice focusing on corporations seeking minority or women-owned legal counsel, requested the assistance of Blueprint to help develop branding strategies that would define how the law firm is perceived – beginning with their logo.

Moment Health, a UnitedHealth Group business, was in need of marketing materials that fully explained the customized and expert-led mindfulness programs to individuals, teams and organizations. Blueprint developed a series of infographics, program identity, website imagery and additional materials that conveyed the benefits of mindfulness.

In focus groups, the residents of Crest Hill continually communicated that they resonate most with themes of “community”. Blueprint created a mark with interconnected shapes that blend together … weaving the Crest Hill community into a city of neighbors.

With a harbor full of companies offering opportunities to enjoy Lake Michigan, dynamic brand initiatives are a must. Chicago Sailing asked me to develop a series of brochures that would intrigue tourists and local natives. Then, wanting maintain a cohesive brand story, I was asked to overhaul the company’s business stationery, signage and additional collateral.

Blueprint has collaborated with Fringe Home Design, an interior design studio located in Oak Park, Illinois, since its conception in 2002. We worked hand in hand with Fringe to create a brand that is representative of the studios ability to provide furnishings and decor reflective of their clients’ individual styles. The logo, quirky, bold and unique, conveys Fringe’s endless creativity.