We rebranded and repositioned Montana Fish Company as an upscale, sustainable sashimi and sushi restaurant located in downtown Bozeman, Montana. The rebranding allows an opportunity for the restaurant to introduce itself to new and existing customers and reinforce the their commitment to providing superior food and service to its clientele.

Kristen Mimlitz, Principal of Breathe To Balance, was in need of a logo to broaden the success of her practice. Blueprint developed a dynamic logo that portrayed Mimlitz as a creative, caring and empowering yoga instructor offering vibrant classes for both adults and children.

After years of being the solitary gym in the LaGrange area, Active Souls suddenly found itself competing with trendy fitness facilities in the suburb’s business district. Blueprint focused on the spirit of the company and its founder to differentiate the gym. The new logo embodied a wise, self-assured woman.

In an effort to energize Jerry Owen Strength + Conditioning’s client base, Blueprint helped design and launch a branding initiative that creates clarity and visually conveys the company’s principles and guiding values.

After conducting a study examining boating’s impact on the United States economy, the National Marine Manufacturer’s Association asked Blueprint to help breathe life into the data that would be shared with industry influencers.

With a harbor full of companies offering opportunities to enjoy Lake Michigan, dynamic brand initiatives are a must. Chicago Sailing asked me to develop a series of brochures that would intrigue tourists and local natives. Then, wanting maintain a cohesive brand story, I was asked to overhaul the company’s business stationery, signage and additional collateral.

Before launching Soigne, culinary powerhouse team, Tom McGinty and Kris Lorenz, sought out Blueprint for our branding expertise. Soigne, French for “elegant”, is kitchen slang used to illuminate an extraordinarily tantalizing plated dish. We delivered a big, bold, sophisticated logo that exudes elegance.