Blueprint designed a logo for Team BrightSide, a pediatric cancer research non-profit. By incorporating Pegasus, a mythological winged-horse that comes to us when we’re greatest in need, we literally gave the organization its’ wings. Its uplifting force and energetic color palette is singular amongst other non-profit organizations.

After losing their son, John, to a difficult battle with brain cancer, his parents, Ed and Amy, made it their life mission to honor the life of John by eradicating brain tumors and improving the quality of life for young people diagnosed with cancer. Blueprint jumped at the chance to work with the organization. After Blueprint developed a website, press kit, marketing materials and signage, businesses, organizations, schools, hospitals and even Chicago’s mayor went gray in May.

The Vision for Tomorrow Foundation is committed to funding and advocating for Aniridia and Albinism research. Aniridia, meaning “without iris”, and Albinism, the lack of pigmentation in skin, eyes and hair, are ocular genetic conditions that affect people at birth. The disorders share commonalities; however, visual portrayals of each look very different. Blueprint was charged with creating a new logo that joined the two under one cohesive brand.