“Blueprint developed our logo, signage, labels and, marketing materials with an eye toward cohesive messaging. Our products pop off the shelves because our brand identity is unique and clear. We receive frequent, consistent compliments on our marketing because it truly separates our brand from the many competitors.” – Kate Coffey, Queen of the Twist

Brooklyn Brittle is truly unlike other products and, of course, needed a logo that reflected that. We studied the target audience and after gaining a great understanding of the millennial’s mindset, we strategized. Now, when the box sits next to its competitors, it, too, is unlike anything else.

The Boutsikakis brothers established Village Batch, a handcrafted Greek goods company, in hopes of connecting U.S. consumers with the rich products from their family’s homeland. With a keen eye towards design, the brothers were determined to avoid stereotypical Greek pictorials and turned to Blueprint’s expertise in branding.

Hue Interiors believes that instituting a creative approach, capitalizing on what their clients value and applying the clients’ personalities has the possibility to transform a room into a sanctuary. Blueprint believes that devising a logo that captures the stylists’ striking perspective will entice the appropriate audiences and transform a business into a thriving luminary.

With a website introduction that states, “The baklava that changed the world.”, Sheekar Delights needed a website that would back such a declaration. Sheekar Delights turned to Blueprint to develop a solution. We re-photographed the company’s imagery to convey product excellence delivered with warmth. The new imagery was complemented by a clean, organically styled logo that spoke to the company’s heritage and personality.

Moment Health, a UnitedHealth Group business, was in need of marketing materials that fully explained the customized and expert-led mindfulness programs to individuals, teams and organizations. Blueprint developed a series of infographics, program identity, website imagery and additional materials that conveyed the benefits of mindfulness.

Valentine Austriaco and Bueschel, P.C., an astute law practice focusing on corporations seeking minority or women-owned legal counsel, requested the assistance of Blueprint to help develop branding strategies that would define how the law firm is perceived – beginning with their logo.

Eek!’s “palate changing” gourmet chutneys deserve branding as distinct as their flavor profiles and the owner, Emily Eckner. After learning of Eckner’s rich German background and the rationale behind the company’s name, Blueprint created a brand that married her sign language name, heritage and the taste of the complex, crisp flavors in a one-of-a-kind mark. Now Eek!’s brand and product can live uniquely together.