Look up “real estate” in the dictionary, and you’ll likely find an icon of a house flanked by the name of a company. The Baker Group, a go-to team of experienced brokers at Burlington Realty, is atypical. Blueprint created a distinctive logo that matched the group’s unparalleled ability to exceed at being client-centric.

The CES logo visually conveys a sense of unity and collaboration. It unites the company's associates across North America. To date, along with the logo, Blueprint has spearheaded the company’s branding from top to bottom.

Blueprint worked closely with Pivot to develop a company name and branding strategy that reflected their take on photography. Equipped with a new company name, stellar logo and website, Pivot has solidified their role in the industry.

Kristen Mimlitz, Principal of Breathe To Balance, was in need of a logo to broaden the success of her practice. Blueprint developed a dynamic logo that portrayed Mimlitz as a creative, caring and empowering yoga instructor offering vibrant classes for both adults and children.

To position itself as an agency on the forefront of consumer marketing and communications measurement, it was essential that Matter More Media put forth a branding strategy that visually conveyed the company’s ability to understand how, at a pivotal time, technology develops and how those changes affect consumers’ behaviors.

Blueprint developed a singular logo for the Bozeman, Montana American Medical Rescue remote rescue team. The team is a group of emergency medical technicians and paramedics that are specially trained to respond to remote rescue situations regardless of location and terrain.

Serafin & Associates celebrate the year’s successes at an annual Thanksgiving party. Serafin charged Blueprint with developing an invitation that delivered the information in a clever manner and would easily attract attention amongst numerous holiday greetings and announcements.

Hue Interiors believes that instituting a creative approach, capitalizing on what their clients value and applying the clients’ personalities has the possibility to transform a room into a sanctuary. Blueprint believes that devising a logo that captures the stylists’ striking perspective will entice the appropriate audiences and transform a business into a thriving luminary.

Clean Fuel Partners looked to gain more awareness for the renewable energy ecosystems they created, and asked Blueprint to develop an advertisement that would convey the importance of employing biomass energy as a sustainable alternative to other traditional sources to farmers and other biomass producers.

Blueprint was asked to update W.B. Olson signage for an upcoming conference. We rectified the designs by unifying and highlighting the firm’s work portfolio. The banners, initially content heavy with unused negative space, now integrated key messaging with dynamic photography – creating the attention sought.

After years of being the solitary gym in the LaGrange area, Active Souls suddenly found itself competing with trendy fitness facilities in the suburb’s business district. Blueprint focused on the spirit of the company and its founder to differentiate the gym. The new logo embodied a wise, self-assured woman.

In an effort to energize Jerry Owen Strength + Conditioning’s client base, Blueprint helped design and launch a branding initiative that creates clarity and visually conveys the company’s principles and guiding values.

Valentine Austriaco and Bueschel, P.C., an astute law practice focusing on corporations seeking minority or women-owned legal counsel, requested the assistance of Blueprint to help develop branding strategies that would define how the law firm is perceived – beginning with their logo.

Blueprint created a logo for Palermo Law Group that adds personality and context to what could be an otherwise sedate and stuffy identity. The graceful open expanse of the monogram rests solidly supported by the weighty, classic typeface. The logo conveys the group’s ability to meld their ability to be both unfailingly curious and staunchly determined.

With a harbor full of companies offering opportunities to enjoy Lake Michigan, dynamic brand initiatives are a must. Chicago Sailing asked me to develop a series of brochures that would intrigue tourists and local natives. Then, wanting to maintain a cohesive brand story, we were asked to overhaul the company’s business stationery, signage and additional collateral.

Blueprint has collaborated with Fringe Home Design, an interior design studio located in Oak Park, Illinois, since its conception in 2002. We worked hand in hand with Fringe to create a brand that is representative of the studios ability to provide furnishings and decor reflective of their clients’ individual styles. The logo, quirky, bold and unique, conveys Fringe’s endless creativity.

Before launching Soigne, culinary powerhouse team, Tom McGinty and Kris Lorenz, sought out Blueprint for our branding expertise. Soigne, French for “elegant”, is kitchen slang used to illuminate an extraordinarily tantalizing plated dish. We delivered a big, bold, sophisticated logo that exudes elegance.