“Blueprint developed our logo, signage, labels and, marketing materials with an eye toward cohesive messaging. Our products pop off the shelves because our brand identity is unique and clear. We receive frequent, consistent compliments on our marketing because it truly separates our brand from the many competitors.” – Kate Coffey, Queen of the Twist

The CES logo visually conveys a sense of unity and collaboration. It unites the company's associates across North America. To date, along with the logo, Blueprint has spearheaded the company’s branding from top to bottom.

Kristen Mimlitz, Principal of Breathe To Balance, was in need of a logo to broaden the success of her practice. Blueprint developed a dynamic logo that portrayed Mimlitz as a creative, caring and empowering yoga instructor offering vibrant classes for both adults and children.

Blueprint worked closely with Pivot to develop a company name and branding strategy that reflected their take on photography. Equipped with a new company name, stellar logo and website, Pivot has solidified their role in the industry.

To position itself as an agency on the forefront of consumer marketing and communications measurement, it was essential that Matter More Media put forth a branding strategy that visually conveyed the company’s ability to understand how, at a pivotal time, technology develops and how those changes affect consumers’ behaviors.

After losing their son, John, to a difficult battle with brain cancer, his parents, Ed and Amy, made it their life mission to honor the life of John by eradicating brain tumors and improving the quality of life for young people diagnosed with cancer. Blueprint jumped at the chance to work with the organization. After Blueprint developed a website, press kit, marketing materials and signage, businesses, organizations, schools, hospitals and even Chicago’s mayor went gray in May.

In an effort to energize Jerry Owen Strength + Conditioning’s client base, Blueprint helped design and launch a branding initiative that creates clarity and visually conveys the company’s principles and guiding values.

With a website introduction that states, “The baklava that changed the world.”, Sheekar Delights needed a website that would back such a declaration. Sheekar Delights turned to Blueprint to develop a solution. We re-photographed the company’s imagery to convey product excellence delivered with warmth. The new imagery was complemented by a clean, organically styled logo that spoke to the company’s heritage and personality.

Eek!’s “palate changing” gourmet chutneys deserve branding as distinct as their flavor profiles and the owner, Emily Eckner. After learning of Eckner’s rich German background and the rationale behind the company’s name, Blueprint created a brand that married her sign language name, heritage and the taste of the complex, crisp flavors in a one-of-a-kind mark. Now Eek!’s brand and product can live uniquely together.

Blueprint has collaborated with Fringe Home Design, an interior design studio located in Oak Park, Illinois, since its conception in 2002. We worked hand in hand with Fringe to create a brand that is representative of the studios ability to provide furnishings and decor reflective of their clients’ individual styles. The logo, quirky, bold and unique, conveys Fringe’s endless creativity.